Bling Bling
You gotta love the hip-hop world. While the TV and movie industry struggle with how or when to incorporate product placement, hip-hip songs have made it de rigeur -- and free of charge.
Brand consultants LucJam have surveyed the Billboard top 20 singles all year, noting any and all brand references within songs. Their latest "American Brandstand" (cute) report ranks the top brand placement in songs this year.
LucJam reports that there were 82 different brands mentioned in the Billboard Top 20 in 2003; of the 111 songs in the Billboard Top 20, 43 had brands in the lyrics; and 50 Cent was the artist who mentioned the most brands ("It's your birthday! It's your birthday!")
Mercedes was bar far the No. 1 choice, with 112 mentions, followed by Lexus (48), Gucci (47), Cadillac (46) and Burberry (42).
But the 82 brands weren't all glitz and glamour. Let's face it, some brands got props 'cause they're easy to rhyme with: Hence K-Mart, with 22 references and Burger King (16). Some brand name drops were just odd: Ramada Inn? GMC Yukon? U-Haul?
(Thanks to Gawker)
No comments:
Post a Comment