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Friday, December 22, 2006

Press Release of the Day: Rose Parade Edition



Wow. This pitch would be bad enough if Bayer had actually managed to snag Bing Crosby, Queen Elizabeth, Della Reese, George Burns, John F. Kennedy, Michelangelo, Pope John Paul II and Ronald Reagan for their Rose Parade float.

But nope. The float's flowers are named after these celebs and politicians -- actually, a regular practice for the parade. Zzzz.

What do Amy Grant, Barbra Streisand, Paul McCartney and Dolly Parton all have in common? Well, aside from being great singers, they're riding the Bayer Advanced Rose Parade float on January 1, 2007--at least the roses that are named after them that is.

That's right, there are actually roses that are named after celebrities. And thousands of roses, representing 18 different celebrities will be used to decorate the Bayer Advanced Red Carpet of Roses float. (Note: The roses are named by the American Rose Society and All America Rose Selections.)

Here are the basics for the Bayer Advanced float:

A record 50 varieties of roses--the most in Rose Parade history.

Roses named after such celebrities as Betty Boop, Bing Crosby, Queen Elizabeth, Amy Grant, Barbra Streisand, Paul McCartney, Cary Grant, Chris Evert, Della Reese, Dolly Parton, George Burns, John F. Kennedy, Marilyn Monroe, Michelangelo, Pope John Paul II, Princess Diana, Ronald Reagan and even Santa Claus.

The Bayer Advanced float will also debut the All-America Rose Selections’ 2007 winners for best roses of the year — Rainbow Knock Out®, Moondance™ and Strike it Rich™.

I've attached some details for your review. This could make a great advancer piece for you. We can provide you with more details about the flowers as well as digital images of the celebrity-named roses and what the float looks like now (before decoration.)

I know what you're thinking: Della Reese?!

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