Spanish contemporary remains king in L.A. radio, as the first set of winter Arbitron trends have Univision's KLVE-FM still on top among listeners 12 and older.
This time out, KLVE is tied with another Univision outlet, the regional Mexican outfit KSCA-FM (which features the top-rated morning program hosted by Eddie "Piolin" Sotelo). Both stations attracted a 4.8 share of the market aud.
Among English-lingo stations, KIIS-FM remains on top (along with its KVVS-FM simulcast), posting a 4.4 share. That's followed by adult contemporary KOST-FM (4.3) and talker KFI-AM (4.2). All three are owned by Clear Channel.
Posting a healthy gain: Emmis' hip-hop KPWR-FM (4.2, tied with KFI), showing its best numbers in more than a year.
Rounding out the top 10: Spanish-language KLAX-FM (3.8), alt rocker KROQ-FM (3.7), the Spanish simulcasts KBUE/KBUA-FM (3.5) and oldies KRTH-FM (3.1).
In its last showing as a classical station, Mt. Wilson's KMZT-FM posted a 1.5 share, good enough for 20th place (tied with KHJ-AM and KNX-AM). Meanwhile, Emmis' KMVN-FM -- the station that flipped from country to a rhythmic AC format last fall -- has yet to make a splash, sitting in 34th place (and posting lower numbers than when it was still KZLA).
Take all of these ratings with a grain of salt, however: Advertisers don't look at a station's 12-plus performance when making buys, which means the numbers rep more of a popularity contest than any meaningful yardstick of how a station is performing.
(First published on Variety.com on Wednesday.)
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