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Friday, June 29, 2007

Retro Friday: You Will, and You Are



With the heavily hyped iPhone finally making its debut today, I thought I'd travel back to 1993 and this famed series of AT&T ads. Now nearly 15 years old, it's hard to believe, but these ads came out before the Internet had really taken off (although the web was already in use -- my college radio station even had its site up and running at that point), before flat-screen HD sets, before DVRs, before DBS systems like DirecTV, before iPod, and even before cell phones hit critical mass.

Now, it's amazing to think that most of the things in these ads don't seem so amazing. And it's also interesting to note that the AT&T in this ad -- the one that promises to be the company that brings these technologies to the masses -- doesn't even exist anymore. (The closest is SBC in AT&T clothing.)

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