Friday, January 30, 2009

KOST Does It Again: Christmas Music Propels It to No. 1



Sorry, Indie 103.1 fans -- in its last Arbitron ratings period, the station -- now known as Spanish language "El Gato" -- failed to pull out of the basement, averaging a 0.4 share of the audience (tied, by the way, with public radio KCRW, among others).

Arbitron just released its personal people meter ratings for the holiday season, and no surprise here, KOST-FM's annual all-Christmas music, all the time format dominated. KOST averaged a 7.2 share of the L.A. audience, with a cume of 4.3 million listeners. Top 40 KIIS was next up, with a 6.2 share, then classic hits KRTH -- which also went with a Christmas sound this holiday -- with a 4.4 share.

After that was Spanish AC KLVE (4.0), talk KFI-AM (3.9); Spanish oldies KRCD (3.8), alternative KROQ (3.6), urban KPWR (3.5), regional Mexican KLAX (3.3); and regional Mexican KSCA (3.2).

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