On Monday, Will Ferrell gave Conan O'Brien a gag list of things to do in L.A. (see it here). For night two, guest Tom Hanks gave a very real shout-out to In-N-Out Burger:
"One of the true great things about Los Angeles is In N Out Burger. You have to speak a special language, you have to say, 'Give me a 4x4 Animal Style.'
"It solves every problem. Sometimes there's an In N Out Burger mobile, which, Batman did not have a better thing. Sometimes you work on a movie and you're there until 3:00 in the morning. Good news is, at midnight, know what's showing up? The In N Out Burger mobile. So everyone's happy. You can't get the shake, but you know what? You don't need that much dairy. So just ply them with Double Doubles and you're home free.
"I'm not an owner, I'm just a satisfied customer."
You can't buy that kind of advertising. Well, actually, you could... but it wouldn't be cheap. Tom Hanks has suddenly become the spokesperson for In-N-Out Burger -- and the chain didn't have to pay him a dime. That's called a win.