Thursday, October 08, 2009
Arbitron Ratings: Good September for KFI, K-Earth and KLOS; Meanwhile, Whither KFWB?
The September ratings are in, and among all listeners 6 and older, talk station KFI-AM (640) is once again No. 1 (with a 5% share).
The 6+ measurement is purely for bragging rights, as isn't used for sales at all. Nontheless, in 6+, KIIS (102.7) is No. 2 (4.8), followed by KRTH "K-Earth" (101.1) -- jumping from a 4.2 to a 4.7 -- and KOST (103.5) at a 4.1.
Besides KRTH, stations celebrating a good book included rocker KLOS, which jumped to a 3.3 (even beating KROQ!) from a 2.6. And since switching to a classic hip-hop format, KDAY has seen a nice uptick, from a 0.6 to a 1.1.
Among the stations seeing big drops was KFWB, which recently chucked its all-news format in favor of talk. Station now just commands 0.8% of the audience.
And strangely, despite coverage of the massive Station fire, L.A.'s remaining all-news station, KNX (1070) saw no bump. That's opposite of what's going on in New York, where both all-news stations (WCBS and WINS) continue to do well. Maybe we're too busy reading the news on our iPhones and Blackberrys while driving?
More ratings info here.