Thursday, December 03, 2009
November L.A. Arbitrons: K-Earth 101 Out of This World
For the first time in its history (as far as anyone can remember), classic hits (the format formerly known as "oldies") station KRTH "K-Earth 101" has topped the Los Angeles radio chart.
According to the November Arbitron ratings for Los Angeles, K-Earth has jumped over KIIS-FM to become the market leader among listeners over the age of 6. (As always, this popularity contest doesn't matter when it comes to sales, as demos rule the roost.)
KRTH won the month with a 4.9% share of the listening audience. Top 40 KIIS was next, with a 4.8 (down from 5.2), followed by talker KFI-AM (4.0) and a tie between adult contemporary KOST and top 40 KAMP ("Amp Radio"), both of which posted a 3.7 share.
Rounding out the top 10: Spanish KLVE (3.6), rhythmic KPWR "Power 106" (3.5), classic hits KCBS "Jack FM" (3.4), news KNX (finally showing some growth as the only all-news outlet now in town, with a 3.3) and classic rock KLOS (3.2).
Meanwhile, KFWB continues its collapse as a talk station, while country KKGO also continues to slide, and KABC doesn't seem to have been affected by the exit of morning host Doug McIntyre.