Wednesday, February 17, 2010
Los Angeles, Ad Town: Jack in the Box Edition One in a Series
For its new ad campaign, Jack in the Box traveled to the historic Colorado Street Bridge in Pasadena (known, unfortunately, as the "suicide bridge"). In the ad, company mascot Jack bungee jumps off the bridge, and impales the road below with his crown.
The new campaign promotes Jack in the Box's new sandwiches. Jack in the Box's last major ad campaign, for its line of bowls, was shot in the offices right below us at the Variety Building.