Tuesday, March 23, 2010

Holy Shift: "Nurse Jackie" Consumes the L.A. Times



There's nothing more annoying than clicking on a newspaper website... and suddenly being interrupted by a web ad covering up the entire screen.

Here's a unique one from today's L.A. Times: The screen is blurred out, with the exception of Edie Falco's "Nurse Betty" character. The Showtime ad quickly reverts back to a box on the screen -- but if I'm searching for an immediate headline, I'm kinda annoyed.

This is reminiscent, of course, of the L.A. Times print edition's recent "Alice in Wonderland" ad -- in which Johnny Depp's character appeared to cover up the front page (which turned out to be a mock front).

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