(New "Loveline" co-host "Psycho Mike" Catherwood, along with former "Loveline" co-host Adam Carolla and the show's 26-year veteran, Dr. Drew Pinsky)
As KROQ looks to beat down the surging competition -- rival 98.7 KYSR, which beat KROQ in the last Arbitron ratings survey -- the station has now bumped nighttime staple "Loveline" deep into the night.
"Loveline," now nationally syndicated by Westwood One, began as a weekly show on KROQ in 1983 (then hosted by Jim "Poorman" Trenton, who was joined a year later by Dr. Drew Pinsky). KROQ expanded the show to five nights a week -- Sunday through Thursday -- in 1992, and it's run from 10 p.m. to midnight ever since then.
Until now. Under pressure to improve its audience numbers, KROQ has pushed "Loveline" to a much tougher midnight-to-2 a.m. slot. The station now runs music at 10 p.m.
Meanwhile, "Loveline" has also tapped a new co-host to fill the void left by Ted Stryker, who left the show last year (but who recently returned to KROQ as the station's afternoon drive DJ). Longtime KROQ/"Kevin & Bean" staffer "Psycho Mike" Catherwood, who has regularly filled in as Pinsky's co-host on the show, has now been officially given the gig.
"I'm so honored and excited," Catherwood wrote on the KROQ site. "Hopefully my time working with the best morning radio show in the world (The Kevin & Bean Show) and as a recovering addict will have prepared me to take on this job. I grew up here in L.A. so it's down right surreal for me to be a part of two great Southern California institutions."
Besides "Loveline" originator the Poorman, Pinsky's other past co-hosts include Riki Rachtman, and Adam Carolla (who hosted for 10 years).
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