Thursday, April 22, 2010

March Arbitron Ratings: KIIS Still Dominates; KAMP Back on the Rise



It's still not exactly a contest in the 6+ radio popularity race, as KIIS still dominated the Los Angeles market in the month of March. The top 40 station's 5.7 share is a full percentage point ahead of any other station.

Rival KAMP "Amp Radio" is back in the hunt, re-entering the top five -- and once again gunning for its bigger competish.

Interestingly, Spanish radio -- which ruled the L.A. Arbitrons for much of the 1990s and into the 2000s -- continues to shrink down the list. The top-rated Spanish-lingo station, KLVE-FM (3.1 share), is in 13th place. Some broadcast companies have blamed the switch to personal people meter ratings methodology (which has hit several different genres hard), while others point to competition (with many more Spanish-language stations these days).

KPCC-FM managed to squeak ahead of KUSC to earn the top-rated public radio honors this time out (1.8 vs. 1.7).

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