Thursday, May 27, 2010
L.A. TV May Sweeps: KMEX, KABC dominate, while decent returns for KTTV, KCBS
The Los Angeles TV May numbers are in -- and KABC remains the local English-language news champ, while Univision's KMEX wins the overall crown at 11 p.m.
KCBS, meanwhile, exhibited a nice growth story thanks to its new Paul Magers/Pat Harvey anchor combo, pulling ahead of KNBC to second place at 11 p.m. among viewers (at least in the English language).
KMEX won 11 p.m. with 358,000 viewers, followed by KABC (324,000), KCBS (251,000), KNBC (214,000) and KCOP (70,000 -- trailing "Friends" on KTLA and "The Simpsons" on KTTV).
At 10 p.m., an "American Idol"-fueled KTTV was a dominant first (220,000 viewers), while KCAL (145,000) narrowly beat KTLA (144,000) for second place. Coincidentally -- or perhaps not -- KTLA co-anchor Victoria Recano has left the station, which leaves Micah Ohlman as the station's solo anchor for now.
The traditionally dominant KABC also won the 6 p.m. news race outright, as well as 5 p.m.
In the morning competish, KTTV's "Good Day L.A." and KABC's "Good Morning America" tied for tops (164,000), followed by KNBC's "Today Show" (124,000) and KTLA's "Morning News" (102,000).
In the advertiser-favored adults 25-54 demographic, KMEX is once again first at 11 p.m. (2.4 rating/9 share), followed by KABC (1.9/7), KNBC (1.1/4), KCBS (0.9/4) and KCOP (0.6/2). At 10 p.m., KTTV dominates (1.6/5), followed by a tie between KCAL and KTLA (0.9/3).
Also in the demo, KABC wins at 5 p.m. and 6 p.m. In the morning, KTTV's "Good Day L.A." (1.4/13) is ahead of "Today" (0.7/6), "KTLA Morning News" (0.7/7) and "Good Morning America" (0.7/6).