Friday, September 09, 2011
August Arbitron Ratings: AMP Radio Pulls Closer to KIIS-FM
No surprise here: Top 40 KIIS-FM (102.7) continues to maintain its dominance of the Los Angeles radio market. The Clear Channel-owned radio station pulled an average 5.3% of the listeners 6+ during the month of August, according to the latest Arbitron ratings.
That was good enough for first place again. But the top 40 battle in L.A. continues to heat up, as CBS Radio-owned rival KAMP-FM "Amp Radio" (97.1) rose to a 4.4 share, winding up in third place. Talk radio KFI was second (4.9).
It was also a good book for Spanish Contemporary KLVE-FM, which jumped to fourth place with a 4.1 share.
In the market's other competitive battle, the adult contemporary game, KOST-FM (which just dropped longtime afternoon host Bryan Simmons) fell to a 4.0 share, trying it with rival classic hits KRTH "K-Earth," which also posted a 4.0 share.
KPCC was once again the market-leading public radio station, with a 2.2 share. KCRW continues its slide, to a 0.6.