Monday, February 06, 2012
L.A. Ad Town: Super Bowl 2012 Edition
The Super Bowl was held in Indianapolis this year, but Los Angeles was still on big display during the ad breaks. L.A. regularly plays a big role in commercials, and particularly car ads (which is why we're never hurting for our "L.A. Ad Town" feature). I didn't see quite as many L.A. scenes as last year's crop of ads, but here are a few that stood out:
Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version. Matthew Broderick hits the beach, checks out the Natural History Museum, drives through downtown (see pic at the top of this post) and much more. I know some folks criticized this ad, but I loved the "Ferris Bueller" callbacks.
FIAT 500 Abarth - 2012 Super Bowl Commercial - Seduction. If you pause the ad early on, you can see the logo for "California Bank & Trust" and an address number for "550." That would be 550 S. Hope Street in downtown LA. (See below.)
The Voice - Vocal Kombat. The four "The Voice" judges battle it out in the lobby of the Park Plaza Hotel (near MacArthur Park). The Park Plaza is not actually a hotel, but used mostly for parties and film shoots. But here, they've done a great job making it look like one.
Chevy Silverado "2012." The apocalypse has come -- and although some of this looks to have been shot on the Warner Bros. backlot, you can also see some heavily CGI'ed L.A. sights -- including the L.A. river.
Any other L.A.-centric ads that you liked?