Monday, February 06, 2012

L.A. Ad Town: Super Bowl 2012 Edition

Super Bowl car

The Super Bowl was held in Indianapolis this year, but Los Angeles was still on big display during the ad breaks. L.A. regularly plays a big role in commercials, and particularly car ads (which is why we're never hurting for our "L.A. Ad Town" feature). I didn't see quite as many L.A. scenes as last year's crop of ads, but here are a few that stood out:

Official 2012 Honda CR-V Game Day Commercial - "Matthew's Day Off" Extended Version. Matthew Broderick hits the beach, checks out the Natural History Museum, drives through downtown (see pic at the top of this post) and much more. I know some folks criticized this ad, but I loved the "Ferris Bueller" callbacks.

FIAT 500 Abarth - 2012 Super Bowl Commercial - Seduction. If you pause the ad early on, you can see the logo for "California Bank & Trust" and an address number for "550." That would be 550 S. Hope Street in downtown LA. (See below.)
Super Bowl car

The Voice - Vocal Kombat. The four "The Voice" judges battle it out in the lobby of the Park Plaza Hotel (near MacArthur Park). The Park Plaza is not actually a hotel, but used mostly for parties and film shoots. But here, they've done a great job making it look like one.

Chevy Silverado "2012." The apocalypse has come -- and although some of this looks to have been shot on the Warner Bros. backlot, you can also see some heavily CGI'ed L.A. sights -- including the L.A. river.

Any other L.A.-centric ads that you liked?

1 comment:

Will Campbell said...

There was a complicated spot sometime during the second half (for who/what I can't recall) that featured in part a young boy pushing a go-kart up to the top of the infamous 33% grade of Fargo Street in Echo Park. Thankfully they ended with him just closing the visor on his helmet and didn't show him plummeting to the death that surely awaited him at the bottom.

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