Tuesday, August 07, 2012
July 2012 Radio Ratings: KIIS Leads and KBIG Soars
It continues to be top 40 radio's time to shine, and Clear Channel's KIIS-FM is riding the wave -- once again leading the Los Angeles market for the month of July 2012, with a 5.5 share (unchanged from June).
But hot on KIIS' tail is sister Clear Channel adult contemporary KBIG ("My FM") 104.3, which continues its amazing rise to second place, with a 5.2 share. Then there's Clear Channel talker KFI-AM in third (4.7 share) and surging KPWR ("Power 106"), up to a 4.3 share.
Other stations enjoying a good July were KOST (4.1) and KAMP ("Amp Radio") (4.0). KROQ led the alternative fight (thanks in part to Kevin & Bean in the mornings), averaging a 3.1 share (up from 2.7) vs. KYSR "98.7 FM" (2.4). Among public broadcasters, KPCC-FM led with a 1.7 share, but that was a dip from 2.0.
Check out the full Arbitron rankings over at Radio-Info, but keep in mind, as always, that these total listener numbers aren't used to sell the stations' ad time, but are pretty much just for bragging rights.