The billboards have started popping up all over town for "The Heidi & Frank Show," KLOS-FM's new morning drive time program hosted by Heidi Hamilton and Frank Kramer. Hamilton and Kramer are familiar to L.A. radio listeners from their stints (with Frosty Stilwell) on the old 97.1 FM Talk station and for their brief stint on KABC-AM. More recently, the duo (minus Stilwell) have gone the podcast route. But with the end of the 25+ year run of KLOS' "Mark & Brian Show," KLOS decided to bring Heidi and Frank back to radio.
The duo recently spoke to the L.A. Times:
"We're the new couple who moved in, and we're bringing by the bottle of wine and the six-pack, and we're making that neighborhood as friendly as it used to be," Kramer said. "We understand they've been sharing their life with Mark and Brian for a very, very long time. They're family. But we will do our best to embrace them, if they'll embrace us."
Hamilton added, "We're there to make the day go by a little faster. We're all about having fun and not taking ourselves too seriously, and everybody is welcome."
"It's hard to follow a show like 'Mark & Brian,'" said John Dickey, chief operating officer of Cumulus Media, the radio chain that owns KLOS. He said Hamilton and Kramer "have their own style; they're not trying to be Mark and Brian. They can appeal to a broader and, in some ways, younger demographic."
Have you listened yet? Any early reviews?
Meanwhile, speaking of billboards, you've probably seen those CBS signs around town touting their investment in the Los Angeles economy. The L.A. Times' Joe Flint has the backstory on what those billboards are truly for. Read it here.