Tuesday, October 02, 2012
September Arbitron Ratings: KIIS-FM Stays on Top
The kids may be back in school, but top 40 KIIS-FM is still No. 1 among listeners 12 and over. According to the Los Angeles market Arbitron ratings for September, KIIS led the pack with a 5.1 share of the audience (down from 5.3 in August), followed by hot AC KBIG "My FM" (5.0, up from 4.8), talk KFI (5.0, unchanged), AC KOST (4.7, up from 4.3), classic hits KRTH "K-Earth" (4.2, up from 4.0), hip-hop KPWR (3.9, down from 4.2), alternative KROQ (3.4, up from 3.3), top 40 KAMP "Amp Radio" (3.4, down from 3.5), jammin' oldies KHHT "Hot" (3.4, down from 3.5) and Spanish KLVE (3.1, down from 3.4). KPCC was again tops among public stations (2.0 share)
Among listeners 25-54, KBIG was first, followed by KIIS, KROQ, KOST and KPWR. In listeners 18-34, KPWR was by far the leader, then KIIS, KROQ, KBIG and KAMP.
In morning drive, KFI was again tops among listeners 12+, thanks to its older audience. The talk station averages a 7.5 share, followed by KROQ's Kevin and Bean (5.0), KIIS' Ryan Seacrest (4.5), KOST's Mark and Kristin (4.0) and KBIG's Valentine (3.9).
But in the key money demos, Kevin and Bean dominate at No. 1 among both listeners 18-34 and with listeners 25-54. KPWR's Big Boy is No. 2 with listeners 18-34, while Seacrest is No. 2 with listeners 25-54.