Thursday, November 08, 2012
Which Radio Station Will Go All-Christmas First, And When?
Last year, 94.7 KTWV-FM "The Wave" pulled a fast one on rival 103.5 KOST-FM and launched its all-Christmas format the night of Sunday, November 13. KOST, which traditionally OWNS the all-Christmas niche here in Southern California, didn't take the competition lying down, and quickly followed suit.
Expect the rivalry to be just as fierce this year -- which makes me assume that the Big Christmas Flip will happen this weekend. But when? And who will go first?
In 2010, KOST went all-Christmas on the Thursday before Thanksgiving. In 2011, The Wave flipped to all-Christmas on Sunday, Nov. 13. So it's time to lay down a wager: When will the first station go all-Christmas this year, and which one? Leave your guesses in the comments!