Wednesday, January 23, 2013
Holiday 2012 Arbitron Ratings: KOST's Christmas Creams The Competition
Santa was very, very good to KOST-FM this holiday season. The station's all-Christmas music format once again dominated Arbitron's Holiday 2012 ratings book in Los Angeles, averaging a 10.1 share of all audiences 12+. The station was also No. 1 with persons 25-54 (9.6 share) and No. 2 (behind KIIS) with persons 18-34.
It was a nice jump for KOST over holiday 2011, when the station was tops with an 8.4 share. (KOST was also No. 1 in the December 2012 book -- as its Christmas format starts by mid-November.) As a matter of fact, this is the best Holiday showing for KOST in recent memory: It posted a 9.3 share in holiday 2010 and an 8.1 share in holiday 2009. Apparently no one's tired yet of Mariah Carey's "All I Want For Christmas Is You." (You should be. But that's a debate for a different time.)
Among listeners 12+, here's the rest of the top ten for holiday 2012: KIIS-FM (5.3 share, up from 4.0 share during holiday 2011); KBIG "My 104.3" (4.8, up from 3.5); KTWV "The Wave" (4.1, up from 3.8); KFI-AM (3.8, down from 4.7); KRTH "K-Earth 101" (3.5, up from 3.3); KPWR "Power 106" (3.5, down from 4.4); KHHT "Hot 92.3" (3.4, up from 2.8); KROQ (3.3, up from 2.7); and KAMP "Amp Radio 97.1" (3.2, down from 4.1).
In the 6 a.m. to 10 a.m. morning drive race, KOST's Christmas music (hosted by "Mark and Kristin") dominated among listeners 12+ (8.2 share). That was followed by KFI's Bill Handel/Rush Limbaugh (5.6), KIIS' Ryan Seacrest (4.8), KROQ's Kevin & Bean (4.7) and KBIG's Valentine (4.4).
Kevin & Bean were tops with persons 18-34, followed by Seacrest. Mark & Kim led the 25-54 race, followed by Kevin & Bean.
Meanwhile, also-ran AM talker KABC -- which dipped down to a 0.9 and literally gets a 0 share among 18-34 year olds, is once again under new leadership as Drew Hayes (who once ran the station here but has more recently been at Chicago's WLS) returns to shake things up.