Tuesday, March 26, 2013

February Arbitron Ratings: KBIG Goes Big

I can't remember the last time hot AC KBIG "My 104.3" was No. 1, but there it is in the February local Arbitron book, winning the persons 12+ crown with a 5.4 share of the listening audience. KBIG has been either No. 2 or 3 throughout the last year, so a move to No. 1 was inevitable -- but to do so, it had to climb over Clear Channel sibling KIIS, which has been No. 1 for most of the last year (with the exception of the months when KOST airs Christmas music).

KBIG did it by easily winning the persons 25-54 audience (No. 1 with a 5.9 share) and coming in a solid No. 4 with persons 18-34 (where KIIS is still No. 1).

The rest of the top ten: top 40 KIIS (5.1), AC KOST (4.9) talker KFI (4.7), classic hits KRTH "K-Earth" (3.9), top 40 KAMP "Amp Radio" (3.8) hip-hop KPWR "Power 106" (3.6), urban oldies KHHT "Hot 92.3" (3.3), all-news KNX (3.2), alternative KROQ (3.2).

In morning drive, KFI is back at No. 1 among listeners 12+ (6.0), followed by KROQ's Kevin & Bean (5.1) and KIIS' Ryan Seacrest (4.9). Kevin & Bean are tops with 25-54 and No. 2 with 18-34, while Seacrest wins 18-34 and is No. 2 with 25-54.

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