Thursday, October 03, 2013

L.A. September Radio Ratings: KIIS Back On Top; El Mandril Extends Morning Streak

El Mandril

KLAX-FM morning host Ricardo "El Mandril" Sanchez (above), who recently scored a glowing Page 1 profile in the Los Angeles Times, has now won his fourth month in a row as the No. 1 morning radio show in Los Angeles. According to the recently released Arbitron ratings for September, El Mandril received a 6.9% share of the 6 a.m. to 10 a.m. audience among listeners over the age of 12.

El Mandril was also a dominant No. 1 with listeners 18-34, averaging a 11.5% share. And he was No. 1 with listeners 25-54 (8.2% share).

KROQ's Kevin & Bean landed the most-listened-to morning show among English speakers, and No. 2 overall, in listeners 12+ (4.9%) and 25-54 (6.5%). KIIS' Ryan Seacrest was No. 2 with the 18-34 crowd (7.2%).

In total day (6 a.m. to midnight) listening, KIIS-FM is back to No. 1 after ceding the top spot to KBIG the last five months. Here are the rankings:

Persons 12+
1. KIIS 5.8
2. KBIG ("My FM") 5.6
3. KOST 4.2
t. KAMP ("Amp Radio") 4.2
5. KRTH ("K-Earth") 4.1
6. KPWR ("Power 106") 3.9
7. KLVE 3.8
8. KLAX ("La Raza") 3.7
9. KTWV ("The Wave") 3.4 t. KROQ 3.4

Persons 18-34
1. KIIS 9.2
2. KPWR 7.6
3. KAMP 6.4
t. KBIG 6.4
5. KLAX 4.7

Persons 25-54
1. KBIG 6.0
2. KIIS 5.6
3. KLAX 4.4
4. KROQ 4.2
5. KAMP 4.1

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