Tuesday, October 29, 2013

October L.A. Radio Arbitrons: KBIG Back On Top



Clear Channel's hot AC KBIG-FM "My FM" dropped to a 5.3% share of the Los Angeles market listening audience (12+) in October, from a 5.6% in September. But it was still good enough to lead the market, as KBIG has been in the No. 1 or No. 2 spot for the entire year. Not bad.

In second was top 40 KIIS (5.2%, down from 5.8% in September), followed by a surging oldies KRTH "K-Earth" (4.3%, up from 4.1%), then AC KOST-FM (4.2%, unchanged) and top 40 KAMP-FM "Amp Radio" (4.1%, down from 4.2).

KBIG was also tops with adults 25-54 (6.0%), followed by KIIS (5.2%); KIIS led with adults 18-34 (8.2%), followed by KPWR "Power 106" (8.0%).

Among public radio stations, classical KUSC (2.2%) edged out KPCC (2.1%) for the first time this year.

In the morning drive race, KLAX-FM's El Mandril continued his streak at No. 1 for the fifth month in a row (5.6%), although he was down from September (6.9%). In second was KFI's Bill Handel/Rush Limbaugh combo (5.0%, up from 4.1%), with KROQ's Kevin & Bean in third (4.8%), then KIIS' Ryan Seacrest (4.4%) and KRTH's Gary Bryan (4.0%).

El Mandril also led listeners 18-34 (9.8%) and 25-54 (6.6%). Kevin & Bean were second in 25-54 (6.4%), while Seacrest was second with 18-34 (7.0%).

1 comment:

Leslie said...

Any bets this year on when KOST is going to roll out the mind-numbing Christmas music marathon? Is the holly jolly waiting in the wings? Are Bruce and Clarence bringing Santa Claus to town on the heels of the Day of the Dead? These are the deep questions that keep one's mind awake in the wee hours of the night. ;-)

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