Tuesday, November 26, 2013

November L.A. Radio Ratings: KBIG, El Mandril Still No. 1



Stop me if you've heard this one before: KBIG-FM ended November as the No. 1 radio station in Los Angeles, while KLAX's "El Mandril" was the No. 1 morning drive time host. (This will all change as the holidays put KOST once again in the pole position.)

In November, among listeners 12+, KBIG was tops with 5.3 percent share of the audience, followed by KIIS (5.1), KRTH "K-Earth" (4.3), KPWR "Power 106" (4.2) and KAMP "Amp Radio" (4.1).

Among persons 18-34, KIIS and KPWR were tied for first, with a 7.9 share, followed by KBIG (6.5). In the persons 25-54 demo, KBIG (6.0) led, then KIIS (5.0) and KROQ (4.5).

In morning drive, El Mandril led with listeners 12+ (5.4), 18-34 (8.8) and 25-54 (6.9), continuing his streak that began this summer (although his ratings are starting to cool off). KROQ's Kevin and Bean were a solid No. 2 in listeners 12+ (5.1), 18-34 (7.3) and 25-54 (6.8). KFI was no. 3 in listeners 12+ (5.0), while KIIS' Ryan Seacrest was No. 3 with 18-34 (6.8) and KBIG was No. 3 in 25-54 (4.6).

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