Wednesday, December 11, 2013

November Sweeps: KABC Rules, While KCAL Takes Back 10 p.m.

News vans

KCAL narrowly reclaimed the 10 p.m. November news crown this year among total viewers, eking out a razor's edge victory over No. 2 KTLA -- but there's an asterisk attached. KCAL and KTLA don't factor in the last 15 minutes of their 10 p.m. newscasts; those lower-rated sports reports are counted as a separate program. KTTV does, however. It's a very different story when the hours are all pit against each other. (KTTV scored a victory in the key news demo of adults 25-54.)

But nonetheless, KCAL was the only station to post November-to-November growth at 10 p.m., averaging 132,000 viewers -- up from 113,000 last year. KCAL took a hit last year after losing the Los Angeles Lakers contract to Time Warner Cable SportsNet, having won 10 p.m. in 2011 with 154,000 viewers. Meanwhile, KTLA and KTTV were both down.

It was another good November for KABC, which saw its 7 a.m. fortunes rise thanks to the growing dominance of "Good Morning America." KTLA also experienced growth for "KTLA Morning News." Much of that was at the expense of "Today," which lost a chunk of viewers.

Meanwhile, at 11 p.m., KABC pulled out far ahead in first place, after KCBS came within striking distance in 2012. This year, KABC was the only station to gain at 11 p.m., while KCBS and KNBC both saw some drops.

Here are the November 2013 results for the local L.A. market's English-language stations. (Sorry, I don't have KMEX numbers handy, but they are obviously a tremendous player in Los Angeles.)

Total Viewers

5 a.m.
KABC 109,000
KTLA 98,000
KNBC 39,000
KCBS 33,000
KTTV 29,000

6 a.m.
KABC 213,000
KTLA 176,000
KNBC 68,000
KTTV 65,000
KCBS 39,000

7 a.m. Morning Shows
GOOD MORNING AMERICA (KABC) 242,000 (up from 215,000)
KTLA MORNING NEWS (KTLA) 210,000 (up from 193,000)
GOOD DAY L.A. (KTTV) 87,000 (down from 95,000)
TODAY (KNBC) 80,000 (down from 104,000)
CBS THIS MORNING (KCBS) 51,000

5 p.m.
KABC 258,000 (down from 283,000)
KNBC 147,000 (up from 146,000)
KCBS 110,000 (down from 129,000)
KTTV ("Studio 11 LA") 46,000 (up from 42,000)

6 p.m.
KABC 278,000 (down from 305,000)
KNBC 137,000 (down from 145,000)
KCBS 107,000 (down from 128,000)
KTLA 87,000 (up from 77,000)

6:30 p.m.
ABC WORLD NEWS (KABC) 277,000
NBC NIGHTLY NEWS (KNBC) 137,000
CBS EVENING NEWS (KCBS) 107,000
KTLA NEWS (KTLA) 102,000

Primetime
KABC 389,000
KCBS 342,000
KNBC 274,000
KTTV 234,000
KTLA 111,000

10 p.m.
KCAL 132,000 (up from 113,000)
KTLA 131,000 (down from 142,000)
KTTV 128,000 (down from 146,000)

11 p.m.
KABC 318,000 (up from 274,000)
KCBS 205,000 (down from 254,000)
KNBC 187,000 (down from 205,000)

25-54

5 a.m.

KTLA 0.8/14
KABC 0.7/13
KNBC/KTTV (tie) 0.3/5
KCBS 0.1/2

6 a.m.
KTLA 1.3/15
KABC 1.1/13
KTTV 0.7/9
KNBC 0.4/5
KCBS 0.2/2

7 a.m. Morning Shows
KTLA MORNING NEWS (KTLA) 1.3/12
GOOD MORNING AMERICA (KABC) 1.1/11
GOOD DAY L.A. (KTTV) 0.8/8
TODAY (KNBC) 0.4/4
CBS THIS MORNING (KCBS) 0.2/2

5 p.m.
KABC 0.8/4
KNBC 0.7/3
KTTV ("Studio 11 LA")/KCBS (tie) 0.4/2

6 p.m.
KABC 1.0/4
KNBC 0.5/2
KCBS/KTLA (tie) 0.4/2

6:30 p.m.
ABC WORLD NEWS (KABC) 1.0/4
NBC NIGHTLY NEWS (KNBC)/ KTLA (tie) 0.6/2
CBS EVENING NEWS (KCBS) 0.5/2

10 p.m.
KTTV 1.1/4
KCAL 0.9/3
KTLA 0.8/3

11 p.m.
KABC 1.8/9
KNBC 1.1/5
KCBS 1.0/5

(Photo: Malibu Times)

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