Thursday, January 02, 2014

Rose Parade Ratings: Bob and Stephanie Do It Again, As KTLA is Down Vs. Last Year But Still Dominates

Rose Parade

Here's why KTLA was silly a few years ago to try and marginalize Stephanie Edwards off its coverage of the Tournament of Roses Parade: You don't mess with success. And KTLA continues to OWN the Rose Parade coverage in Los Angeles. No one else even comes close. Here's how the live coverage broke down on New Year's Day from 8 a.m. to 10 a.m.:
KTLA -- 1.3 million
KABC -- 264,000
KNBC -- 105,000
(CBS stopped airing the Rose Parade in 2005.)

KTLA's ratings are town a tick from last year (1.4 million), but still solid. Kudos to KTLA, but I must admit, I was disappointed to see Bob Eubanks and Stephanie Edwards on their best behavior this year. Normally, part of the fun of the KTLA broadcast is catching the subtle passive aggressive jabs between the two, much like an old married couple. (They've been doing this for more than 30 years, after all.) But this year, the Bickersons seemed rather subdued, and if there were any juicy Bob/Stephanie moments, I missed them. (To be fair, I remember writing last year about how they played nice as well.)

KTLA airs the Tournament of Roses Parade throughout the day, and subsequent airings are also ratings hits. Here's how the rerun numbers broke down:
Encore 1 (10 am-12:30pm): 991,000
Encore 2 (12:30-3 pm): 373,000
Encore 3 (3-5:30 pm: 171,000
Encore 4 (Primetime 7:30-10pm): 113,000

By that last encore, viewers are pretty much done with the parade. KABC, KCBS and KCAL all beat the station in primetime.

Meanwhile, did you miss the parade? Here's a 3-minute time lapse of the entire event, via Los Angeles News Group photographer Dean Musgrove. H/t to LA Observed for this link:



Oh, you wanna watch the entire 2-hour show? KTLA has video here.

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