Wednesday, March 19, 2014
Radio Ratings: Three-Way Tie for First Place in February
In February, Clear Channel pulled off a hat trick at No. 1 in the Los Angeles radio Arbitron ratings. Adult contemporary KOST, hot AC KBIG and top 40 KIIS (all owned by Clear Channel), split a three-way tie for a 5.2% (each) share of the persons 12+ listening audience.
Granted, the 12+ measurement isn't actually sold to advertisers, and is more bragging rights than anyone else. Still, not a bad showing for the radio behemoth out here.
In fourth: KPWR "Power 106" (4.6 share), while KRTH "K-Earth 101" and KAMP "Amp Radio" tied for fifth (4.4 share).
It was a great month for Power 106, which also averaged its best numbers in at least a year among adults 18-34 (8.5 share). KIIS was solo tops with listeners 25-54.
Meanwhile, in the 6 a.m. to 10 a.m. morning drive competition, KROQ's Kevin & Bean dominated in listeners 12+ (5.7) and 25-54 (7.8). KIIS' Ryan Seacrest was second in both measurements, but was No. 1 with listeners 18-34 (7.1 share).