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Tuesday, April 15, 2014

L.A. March Radio Ratings: Good Month for Kevin & Bean, KOST



March was great for KROQ's "Kevin & Bean Show," which ended the month in first place among all morning drive radio shows. K&B posted a 5.4 share of persons 12 and older; a 6.8 share of listeners 18-34; and 7.6 share of listeners 25-54. That was good enough for first in all key measurements.

In persons 12+, next were talk radio KFI's Bill Handel (4.3), Spanish KLVE's Omar Velasco (4.2), top 40 KIIS' Ryan Seacrest (4.1) and AC KBIG's Valentine, tied with Spanish KSCA's "El Bueno, La Mala y El Feo" (3.9).

Second in 18-34 was Power 106 KPWR (6.6 share), while No. 1 in 25-54 was KBIG (4.8).

The biggest rise in the mornings is KLVE's Velasco, who went from 9th to 3rd in just one month.

As for the overall radio rankings, AC KOST is still No. 1, even without Christmas music, with a 5.0 share, followed by KBIG and KIIS (tied at 4.9), KPWR (4.5) KRTH (4.3). KPWR was first with 18-34 year olds (8.4), while KBIG led the 25-54 audience (5.6).

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