Monday, May 19, 2014

Radio Ratings: Two Spanish Shows Take Morning Radio By Storm

KROQ's Kevin & Bean Show was once again No. 1 in April among listeners 12+ (a streak it has kept up from the beginning of the year) with a 4.7 share of the Los Angeles market audience, according to Nielsen Audio. Kevin & Bean are also No. 1 with adults 25-54 (6.4 share) for the sixth book in a row.

But it appears that change is afoot in morning radio, led by two rapidly rising Spanish-language radio stations: KSCA-FM and KXOS-FM. "El Bueno, La Mala y El Feo" ("The Good, the Bad and the Ugly"), the new morning show on KSCA "LA 101.9," was No. 2 in April, averaging a 4.5 share among listeners 12+. It's been a great recovery for KSCA, which had slumped at the end of last year after previous host Eddie "Piolin" Sotelo exited.

Experiencing an even more dramatic rise is KXOS-FM "Exitos 93.9," which was not a player at all in the mornings until the arrival of El Mandril, who was previously at KLAX. KXOS scored a 4.2 share in April -- compared to the 0.6 it posted in December. (KLAX, on the flip side, went from No. 1 for most of last year in morning drive to 24th place for much of this year so far.)

KIIS' Ryan Seacrest was No. 1 with adults 18-34, with a 7.1 share.

In overall 6 a.m. to midnight listening, KIIS-FM was No. 1 in people 12+, with a 5.1 share, followed by KBIG "My 104.3" (4.9), KRTH "K-Earth 101" (4.8), KPWR "Power 106" (4.5) and KOST-FM (4.5).

KPWR was tops with adults 18-34 (8.7) and KBIG was No. 1 with 25-54 (5.6).

There were so many major changes in this book -- KPCC's online stream even posted a decent number, even though it never showed up in the book until now. Did Nielsen Audio overhaul its Los Angeles sample in the past month?

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