Wednesday, June 18, 2014
L.A. May Radio Ratings: KRTH's Surprise Surge To No. 1
After all the drama surrounding the last two months of Los Angeles radio ratings -- which may have been tampered with -- Nielsen Audio (which had held back on reporting May, due to the controversy) has finally revealed last month's numbers. And although I suppose Nielsen has solved whatever problem held them back, it's still an interesting month, as KRTH "K-Earth 101" has shot to the top of the charts.
It's a bit of a surprise: "K-Earth 101" is now tied for No. 1 in the market, among listeners 12+. For the weekly 6 a.m. to midnight average, KRTH tied KIIS in the top spot, with a 5.2 share each. That's after being K-Earth consistently ranking No. 5 or No. 6 for most of the past year. After K-Earth and KIIS it's KBIG "My FM" (4.8), KPWR "Power 106" (4.3) and a tie between KOST and Spanish-language KLVE (4.1).
In adults 18-34, Power 106 was No. 1 (7.8 share), while KIIS was No. 1 in adults 25-54.
The morning drive race is also interesting, as K-Earth morning host Gary Bryan took the top spot with persons 12+ (4.5 share). The show had never been above No. 5 in the past year. KIIS (4.4), KLVE and KROQ (4.3, tied) and KSCA (4.0) followed. KROQ was No. 1 with persons 25-54 (6.2) and Power 106 was No. 1 with listeners 18-34 (7.1).