Thursday, July 10, 2014

June L.A. Radio Ratings: Why Are Things So Topsy-Turvy?

What's going on with the Nielsen radio ratings in Los Angeles? The June 2014 book is out, and the results are still strange. Yet, Nielsen says it now believes everything is kosher, according to the Los Angeles Times:

Ratings giant Nielsen on Wednesday said it has concluded its investigation into inaccurate ratings in the Los Angeles radio market, but stopped short of sanctioning Univision Communications for alleged unethical conduct by a former station executive.

Last month, Nielsen discovered that a high-ranking Univision Radio executive at the company's Los Angeles station, KSCA-FM (101.9), had access to several of Nielsen's portable people meter devices that pick up audio signals. Nielsen uses data transmitted from the devices to determine which radio stations have the most listeners.

It is a violation of Nielsen rules for a station employee to have access to the devices. Univision quickly fired the executive and announced more rigorous ethics training sessions for its employees. No other station executives were reprimanded.

Nielsen notified radio stations on Wednesday that despite the problems it found with two households that were removed from its sample audience in Los Angeles, the agency would not go back and reissue the ratings for last year or the first quarter of 2014.

And yet KSCA, which had been 13th place in mornings as recently as January, is suddenly the No. 1 station between 6 a.m. and 10 a.m. among listerners 12+ (5.0 share), up from 5th place in May. The station's new "El Bueno, La Mala y El Feo" show is also No. 1 with listeners 18-34 with a whopping 9.3 share, up a massive 3 share points from May (6.3).

KRTH "K-Earth 101"'s Gary Bryan is No. 2 with 12+ (4.9 share), followed by KLVE-FM's Omar y Argelia (4.3), KIIS' Ryan Seacrest (4.1) and KFI-AM's Bill Handel (3.9). In persons 18-34, KPWR "Power 106"'s Big Boy is second (7.5), then KIIS (5.8), KROQ's Kevin & Bean (5.2) and KBIG's Valentine (4.8). With persons 25-54, KROQ is No. 1 (5.3), then KSCA (4.9), KIIS (4.6), KLVE (4.1) and KBIG (3.8).

In total day listening, KRTH is extending its reign among persons 12+ (5.5 share), followed by KIIS (5.0), KBIG (4.9), KPWR (4.7) and KOST (4.1). KPWR is tops with listeners 18-34 (8.4 share), while KIIS leads with listeners 25-54 (5.2).

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