Friday, August 15, 2014

MIKE ON KCRW'S HOLLYWOOD BREAKDOWN: Discussing A Softer TV Upfront Marketplace



On this week's Hollywood Breakdown, Kim Masters and I talk about this year's TV upfront marketplace, which saw some volume declines. Listen for the analysis, stay for my subtle Leslie Moonves impersonation at the end. Details:
When upfront advertising spending dipped in 2009, the drop was blamed on the down economy. Now, after four years of growth, upfront spending is down again, and this time the cause isn't so clear. Part of that money may be going to digital advertising, or some advertisers may be holding back, waiting to do their buying at a different time than the upfronts. Network television has taken a bigger hit in the downward spending trend, but cable's not immune; their ad spending is down 4.7 percent.

Click below to listen:

KCRW Hollywood Breakdown

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