Friday, November 28, 2014

One Last Big November Sweeps Win For KABC's Retiring General Manager



Arnie Kleiner's going out on a high note. The KABC general manager, who recently announced his retirement, just added one last November sweeps crown to his impressive tenure at the owned-and-operated ABC station. (Kleiner is departing at the end of January.)

I always preface these November ratings by reminding you that sweeps really shouldn't matter in Los Angeles any more -- the local market is now measured every day via personal people meters. But old habits die hard, and the local stations compete heavily in November as if it still mattered.

At 11 pm, KABC expanded its lead vs. No. 2 KCBS in total viewers, thanks in part to a surging primetime (in which KABC dominated vs. its competitors). Meanwhile, at 10 pm, KCAL is also now a dominant No. 1 -- a contrast to last year, where the three-way race was tight. A weak primetime has led to big drop-offs for KTTV.

Here are the November total viewers ratings for the Los Angeles market, in key news timeslots (as well as in primetime).

4:30 am
KABC 93,800 (last year 59,900)
KTLA 41,500 (last year 55,500)
KNBC 23,600 (last year 24,400)
KCBS 16,400 (last year 20,500)
KTTV 10,400 (last year 15,700)

5am
KABC 135,000 (last year 109,100)
KTLA 93,100 (last year 98,400)
KNBC 37,800 (last year 39,200)
KTTV 36,800 (last year 28,700)
KCBS 27,300 (last year 32,900)

6am
KABC 192,700 (last year 213,300)
KTLA 182,400 (last year 176,200)
KTTV 72,800 (last year 65,100)
KNBC 66,400 (last year 68,200)
KCBS 46,600 (last year 38,700)

7am
KABC/Good Morning America 213,500 (last year 241,800)
KTLA/Morning News 208,900 (last year 210,000)
KNBC/Today 95,900 (last year 79,800)
KCBS/CBS This Morning 74,700 (last year 50,700)
KTTV/Good Day LA 67,600 (last year 87,200)

5pm
KABC 245,600 (last year 257,700)
KNBC 139,600 (last year 146,600)
KCBS 108,900 (last year 109,700)
KTTV 48,200 (last year 45,700)

6pm
KABC 277,500 (last year 278,200)
KNBC 147,200 (last year 136,900)
KCBS 97,200 (last year 107,300)
KTLA 58,900 (last year 86,600)

Primetime
KABC/ABC 428,600 (last year 388,500)
KCBS/CBS 331,100 (last year 341,700)
KNBC/NBC 287,400 (last year 273,800)
KTTV/Fox 161,100 (last year 233,900)
KTLA/The CW 112,800 (last year 111,000)

10pm
KCAL 156,100 (last year 131,900)
KTLA 126,500 (last year 130,500)
KTTV 76,900 (last year 128,100)

11pm
KABC 335,900 (last year 318,200)
KCBS 215,000 (last year 205,000)
KNBC 159,000 (last year 186,700)
KTLA 83,000 (last year Arsenio Hall 75,300)

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