Friday, February 06, 2015

First Listen: The New "Real 92.3" Takes On Power 106

Real 92.3

Los Angeles' hip-hop radio wars are back. Reminiscent of the old battle between Power 106 and 92.3 The Beat, the two frequencies are once again going face-to-face for listeners with very similar sounds. (Technically, Power is a rhythmic station, while Real is urban contemporary. But the differences are subtle). The new Real 92.3 came out swinging this morning, flipping from oldies Hot 92.3 at 9:23 a.m. and immediately taunting its much larger cross-town rival.

The real battle, however, might we waged in the courtroom, as Big Boy and Power 106 owner Emmis battle over the morning DJ's attempts to join Real for a lot more money.

Here's an early sample of the Real 92.3 playlist:
Try Me -- Dej Loaf
Let Me Know -- Tamar Braxton feat. Future
Pop That -- French Montana
Strip -- Chris Brown feat. Kevin McCall
Climax -- Usher
Hard Knock Life (Ghetto Anthem) -- Jay-Z
Not For Long (feat. Trey Songz) -- B.o.B
The Body (feat. Jeremih) -- Wale
0 To 100 / The Catch Up -- Drake
7/11 -- Beyoncé

As you might expect, Hot 92.3 and jammin' oldies fans were not happy with the switch:

Real 92.3

By the way, it's probably no surprise that iHeartMedia/Clear Channel designed the new Real 92.3 logo to look a bit like the old 92.3 The Beat logo we remember from the 1990s:


1 comment:

Anonymous said...

Bring back the Old School. there are too many rap and R&b stations already. Hope yuor audience is not as big.

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