Saturday, February 28, 2015

L.A. February TV Ratings: On the Weekdays, Everyone's A Winner

As usual, KABC took the local February sweeps crown in households, winning what the station says is its 124th consecutive non-Olympic survey period among households. And in the key Monday to Sunday 11 p.m. news race among adults 25-54, KABC was tops (1.3 rating) over KNBC (1.1) and KCBS (1.0).

But on the weekdays, this may be the oddest February sweeps in local Los Angeles TV ever. In the key adult 25-54 demographic at 11 p.m., rivals KABC, KNBC and KCBS all tied for No. 1 on the weekdays, with a 1.1 rating. (In total viewers, KABC remained champ, although was down from November.)

Going back to at least 1989, this is the first time insiders say they've ever seen KCBS, KNBC and KABC tie for #1 in weekday late news during a major sweep in adults 25-54 – the primary demo for news.

But that's not all: Adding to the unusual month, the three major stations with news at 10 p.m. (KTLA, KTTV and KCAL) also all virtually tied, with a 1.0 rating each.

I always preface these ratings by reminding you that sweeps really shouldn't matter in Los Angeles any more -- the local market is now measured every day via personal people meters. But old habits die hard, and the local stations compete heavily in November, February and May as if it still mattered.

It's also hard to do apples-to-apples comparisons with last February, since the Winter Olympics skews those totals. So instead, this time I'll compare the ratings to the last major sweeps period in November 2014.

Beyond the ties, it was a strange month. KABC saw huge gains at 6 p.m., yet a big drop at 11 p.m. -- despite the fact that it won primetime for the month. KTLA Morning News regained the crown as the most-watched morning show, and "CBS This Morning" on KCBS narrowly edged out "Today" on KNBC.

Here are the February total viewers weekday ratings for the Los Angeles market, Monday through Friday in key news timeslots (as well as Monday through Sunday in primetime).

4:30 am
KABC 74,000 (in November 93,800)
KTLA 43,000 (in November 41,500)
KNBC 37,000 (in November 23,600)
KCBS 26,000 (in November 16,400)
KTTV 9,000 (in November 10,400)

KABC 98,000 (in November 135,000)
KTLA 87,000 (in November 93,100)
KNBC 46,000 (in November 37,800)
KTTV 39,000 (in November 36,800)
KCBS 35,000 (in November 27,300)

KABC 181,000 (in November 192,700)
KTLA 165,000 (in November 182,400)
KTTV 76,000 (in November 72,800)
KNBC 75,000 (in November 66,400)
KCBS 53,000 (in November 46,600)

KTLA/Morning News 208,900 (in November 208,000)
KABC/Good Morning America 206,000 (in November 213,500)
KCBS/CBS This Morning 88,000 (in November 74,700)
KNBC/Today 86,000 (in November 95,900)
KTTV/Good Day LA 81,000 (in November 67,600)

KABC 246,000 (in November 245,600)
KNBC 143,000 (in November 139,600)
KCBS 115,000 (in November 108,900)
KTTV 49,000 (in November 48,200)

KABC 328,000 (in November 277,500)
KNBC 145,000 (in November 147,200)
KCBS 102,000 (in November 97,200)
KTLA 79,000 (in November 58,900)

Primetime (Monday through Sunday)
KABC/ABC 367,000
KCBS/CBS 366,000
KNBC/NBC 239,000
KTTV/Fox 200,000

KCAL 167,000 (in November 156,100)
KTLA 136,000 (in November 126,500)
KTTV 116,000 (in November 76,900)

KABC 250,000 (in November 335,900)
KCBS 211,000 (in November 215,000)
KNBC 177,000 (in November 159,000)
KTLA 80,000 (in November 83,000)

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