Tuesday, March 17, 2015

February Los Angeles Radio Ratings: With No Big Boy at Power 106, Rivals See Gains



Power 106 is feeling the effects of losing Big Boy: In the February 2015 ratings book, among adults 18-34 KPWR-FM dropped from 2nd place (in January, with a 6.2 share) to 5th place (in February, with a 5.0 share) during morning drive, according to Nielsen Audio ratings.

That's the lowest Power's morning drive has ranked in its key demo for perhaps years. Big Boy, of course, exited Power last month and is now expected to show up shortly on the new "Real 92.3." Power owner Emmis is suing Big Boy, claiming it had a right to match a rival's offer, but that the personality refused.

The Big Boy void was good for both of L.A.'s top 40 stations, KIIS-FM and KAMP "Amp Radio." Ryan Seacrest on KIIS skyrocketed in the 18-34 demo, moving from a 7.7 share to a 9.0 share (first place). And Amp's Carson Daly jumped from a 3.8 to a 5.7 (second place). That could very well be Carson Daly's best-ever ranking in the young adult demo.

Across town, the changes at KROQ's Kevin & Bean (Lisa May and Doc on the Roq exits) didn't have much of an impact on ratings. The show was up in total viewers, adults 18-34 and adults 25-54.

At KSWD "The Sound," the arrival of Mark Thompson (formerly of Mark & Brian) in the mornings attracted more overall listeners, giving the station its best morning share in perhaps ever (4.0) among listeners 12+. But the station's 18-34 share dropped, which means most new listeners were on the older side.

In morning drive, here are the top shows among listeners 12+:

1. KRTH "K-Earth" (4.9 share)
2. KIIS (4.8)
TIE. KLVE (4.8)
4. KFI (4.6)
5. KNX (4.0)
TIE. KSWD "The Sound" (4.0)
7. KROQ (3.9)
TIE. KBIG "My FM" (3.9)
9. KOST (3.8)
10. KAMP "Amp Radio" (3.6)

25-54:

1. KIIS (9.0)
2. KROQ (5.2)
3. KLVE (5.2)
4. KBIG (4.0)
TIE. KOST (4.0)

In full-day ratings, sorry Art Laboe fans. IHeartMedia's flip of old school "Hot 92.3" (KHHT) to hip-hop "Real 92.3" (KRRL) seems to be working out. The new format is up big time in persons 18-34 (1.9 share to 3.2 share) and was steady in other demos.

The impact of Big Boy leaving KPWR seems to have also benefited KIIS -- which has its best 18-34 share (7.9) since last April, and KAMP, which also has its best 18-34 share (6.1) in at least a year.

Here are the top stations among listeners 12+:

1. KRTH (5.2 share)
TIE. KOST (5.2)
3. KIIS (5.0)
4. KBIG (4.9)
5. KAMP "Amp Radio" (4.0)
6. KLVE (3.9)
7. KSWD "The Sound" (3.8)
TIE. KCBS "Jack FM" (3.8)
9. KFI (3.5)
TIE. KPWR "Power 106" (3.5)

25-54:

1. KIIS (5.4)
2. KOST (5.3)
3. KBIG "My FM" (5.2)
4. KRTH "K-Earth" (4.7)
5. KCBS "Jack FM" (4.6)

3 comments:

Anonymous said...

I'm one of the people under 80 who stopped listening to The Sound in the morning when The Mark or Brian Show started. They went from "We play so much music!" to "We still play music in the morning sometimes between an old guy laughing at his own jokes."

Anonymous said...

I was a loyal 100.3 The Sound listener until Mark Thompson took over the morning shift and ruined a good thing. I really miss the all music format and have moved over to Jack FM. I just don't get Mark's brand of humor and miss Uncle Joe : (

Anonymous said...

I switched from KLOS after 30 yrs, to KSWD when I heard Mark was there. I love the show. AND found the album format is great compared to "top 40 classic rock". Just like the old KMET, Might Met.....

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