Another year at SXSW! It was a quick trip, and this year my main focus was moderating a panel for the premiere of TBS' quirky new comedy "Angie Tribeca," plus attending a celebration for the launch of "Community" on Yahoo. But the other exciting element: Maria and I took our first trip sans kids since the days pre-kids. Above, on our way to Austin, via the Long Beach Airport. ("Are we really doing this? We're doing this!")
Mobile Kwik-E-Mart, in honor of The Simpsons' convenience store's 25th anniversary. We tried a Squishy -- "sweet" is an understatement. "Coma-inducing," maybe better. Details:
This weekend, the first ever “Kwik-E-Truck” was unveiled during SXSW Interactive to celebrate the Kwik-E-Mart’s inaugural appearance on THE SIMPSONS 25 years ago. Throughout the weekend, the “Kwik-E-Truck” served over 3,400 free iconic Kwik-E-Mart Squishees to hot festival goers at a rate of 2.6 Squishees per minute! With flavors including SO VERY CHERRY and GIVE ‘EM THE RAZZ, people were seen carrying the must-have frozen beverage all throughout Austin.
In addition to Squishees, the truck offered branded iPads with the all-new “Simpsons World” digital platform featuring every THE SIMPSONS episode ever, a sneak peek at THE SIMPSONS Kwik-E-Mart LEGO® set, interactive photo experiences and more. The #KwikETruck hashtag was trending in Austin throughout the weekend as fans waited in the baking Texas heat to get their very own taste of Springfield!
El Barto's tag on the Kwik_E-Mart truck.
With Squishy in hand, Maria gives Apu his voice.
The much-anticipated Lego Kwik-E-Mart (retail $199) on display.
Inside the Lego Kwik-E-Mart.
Overhead view of the Lego Kwik-E-Mart.
With Cookie Monster at PBS' lounge at the Austin Convention Center
I moderated a panel for TBS' "Angie Tribeca"; here I am with stars Rashida Jones and Hayes MacArthur.
These squirrels are definitely Keeping Austin Weird.
BBQ sauce at Lambert's. Sad story. I've been dreaming about Lambert's sliced brisket sandwich since last year. I'd been talking up the sandwich for days with Maria. I couldn't wait for her to try what I'd been thinking about all year. We got to Lambert's... and it wasn't on the menu. Devastated. It took me hours to get out of a funk after that. Luckily, had a delicious sliced brisket sandwich from Black's BBQ later that evening.
Instead, I had the chopped brisket sandwich. Which just wasn't the same. You broke my heart, Lambert's!
An elaborate re-creation of Bates Motel, complete with working plumbing!
The Bates Motel shower works! Don't mind the blood stain.
Oh, why not, let's check in.
The Hootsuite Owl, also making Austin weird.
Reggie Watts, of "Comedy! Bang! Bang!" fame, and now the bandleader for "The Late Late Show with James Corden," performs at a party for Jash.
Outside Austin's Driskell Hotel.
Austin's downtown streets start to fill up.
The Texas capitol building
This stuffed wolf looks lost.
At the premiere party for "Community" at the Yahoo! space.
On the convention floor. Not sure what a "Talkable Vegetable" does.
Dan Harmon moderates a "Community" panel with Joel McHale, Alison Brie and Gillian Jacobs.
The entire cast joins in (except Danny Pudi).
I imagine the cabs of Austin have to enforce the $100 policy quite a bit on the weekends. Yuck.
One final taste of BBQ, at the airport outpost of The Salt Lick. Until next time, Austin!