Friday, May 15, 2015

April Radio Ratings: Morning Shake Up Spells Trouble for Power 106



KRTH_FM ("K-Earth 101") morning host Gary Bryan is continuing his winning streak, leading the L.A. market in morning drive for the fourth month in a row.

KRTH and Bryan was first with persons 12+ for the month of April, averaging a 5.4 share. That follows by Bill Handel on KFI (4.9), KLVE's Omar y Argelia was third with a 4.8 share, then KIIS FM's Ryan Seacrest (4.5 share) and KBIG-FM's (My 104.3 FM) Valentine (4.4 share). In Persons 25-54, Seacrest and KIIS were first (7.8), then Omar y Argelia at KLVE (5.3) and KBIG's Valentine (4.6). Seacrest was also tops with persons 18-34 (7.8). Meanwhile, are listeners not following Big Boy to the new KRRL "Real 92.3"? The station saw a nice boost in March after Big Boy's arrival, particularly in persons 18-34, where it was 3rd (5.0 share) last month, up from 15th place (2.8) prior to Big Boy in February. But in April, the station was back down to 6th place (4.8 share) in drive time.

It's still not as rough as things at Big Boy's old home, KPWR "Power 106." The station, once consistently No. 1 or 2 in persons 18-34, was 10th in mornings in April (3.3 share).

Nice news for my pals at KCRW, which averaged its highest 12+ audience share in mornings (2.3) in at least a year.

In total day viewing, KIIS and KBIG were tied for tops (5.3 share) in listeners 12+, followed by KRTH, KOST and KSWD "The Sound," which is doing quite well these days.

4 comments:

Anonymous said...

I think you meant "KSWD has also taken a dive in the younger demo..." instead of KLOS. I was never a fan of Mark & Brian, but Mark's voice now immediately puts me to sleep, which isn't good for morning drive.

Mike said...

I've removed the KLOS portion due to my error!

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