Is OMI's "Cheerleader" the song of the summer? Radio consultant Sean Ross makes a case for it:
“Cheerleader” was perhaps the first time since “California Gurls” that a song remained a front-runner from Memorial Day to Labor Day, although there were a few negative whispers at the beginning (one PD told me that the women he played it for didn’t like it) and PDs who came up to me midsummer and admitted they didn’t like it at first.
It’s hard to come up with a more profound case for “Cheerleader” than the one made for it in May: “reggae + dance music = extra summer smash insurance in 2015.” But after “Blurred Lines” and “Fancy,” the song’s sweetness probably counts for something as well. You can also say that about “Shut Up and Dance” or “See You Again” after a glut of “Elastic Heart”-type midtempo harshness in the format.
I don't know. I just haven't heard this song much this summer. Maybe I didn't get out of the house much this summer? Yet I did travel quite a bit, and I just never heard it in the wild! What do you make of it?
Sean's other finalists included The Weeknd’s “Can’t Feel My Face” (which seems to have picked up steam later in the summer); Silento's “Watch Me (Whip/Ne Ne)” (which feels more like the next Gangnam Style/What Does the Fox Say/Harlem Shake novelty sensation than a song of summer); and Wiz Khalifa’s “See You Again,” which is leading Billboard's summer chart.
What say you?