Saturday, July 30, 2016

KCRW's The Spin-Off: Comic-Con, TCA and Always Be Marketing (LISTEN!)

On the latest edition of KCRW's The Spin-Off, Joe and I were joined by TV Guide Magazine's Marisa Roffman, and we talked about the just-finished Comic-Con and the upcoming Television Critics Association press tour:

Michael Schneider and Marisa Roffman have been to Comic-Con many times before, but this year managed to elicit some moments of actual emotion and surprise, including when it was announced that it would be the final season for Vampire Diaries, and when we learned Rihanna would be cast in a crucial role for the final season of Bates Motel.

Compared to last year, Roffman says it felt like there was more news to actually announce, but scheduling issues still prove problematic for the ever-growing fest.

In terms of what's coming up at the Television Critics Association, there are high hopes for HBO's Westworld, but over at the broadcast networks, the fall pilots have not inspired much confidence.

And Joe Adalian breaks down a recent article he wrote about how TV marketers are having to be more creative and more relentless when promoting their shows, due to the continuing evolution of the way people watch television.

Plus, summer TV! What's working? Game shows. What's not? Everything else.

Listen below!


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