The name has lived on via local grocer Ralphs, which holds the license to sell its in-house bakery items under the Van de Kamp's name. But that may now be changing.
Eagle-eyed Friend of Franklin Avenue Jim Ellwanger posted on his Twitter feed that it looks like Ralphs is ditching the Van de Kamp's brand in favor of its parent company, Kroger. That would bring items like bread, buns, and pastries, in line with its other Kroger-branded in-house store items. Here's what he found:
"Van de Kamp's bread has a new look. Same Great Taste! Now... KROGER." I guess chalk it up to another end of an era.