I’m a sucker for promotional pop-up restaurants, especially when they’re offering something quite unusual. And the idea of trying a pickle-flavored Wendy’s Frosty, available only this weekend, was too good to pass up. So I headed deep into the Valley, where a Wendy’s location in Panorama City had been turned into Morty’s, a weekend-long restaurant pop-up that ran from June 18 to 20 in honor of the Season 5 premiere of “Rick and Morty.”
Morty’s featured a show-inspired menu, like the Jerry’s Single, paired with a custom LED drive-thru experience. Yes, the Pickle Rick Pickle Frosty, a pickle twist on the iconic vanilla Frosty, was delicious.
As retail continues to reopen and consumers return to brick-and-mortar stores, “Rick and Morty” will be waiting for them. The Adult Swim animated series, which returns for Season 5 on June 20, has not only been a ratings juggernaut — it has turned into a merchandising machine.
“Rick and Morty” now boasts more than 150 global licensees — spanning fashion, accessories, home, toys and games — that generate hundreds of millions of dollars in revenue. Airing in more than 110 countries and dubbed in 26 languages, the show was basic cable’s No. 1 comedy in 2019 and has won two Emmys for animated program, in 2018 and 2020.
“That is surreal to see all the merch,” says co-creator Justin Roiland. “That was my lifelong dream. I was like, if I can create a franchise that gets toys made, I could hang my hat up and walk off into the sunset, having accomplished my ultimate fantasy. And it happened.”
Read more here.
No comments:
Post a Comment