Finally, the solution to Southern California's housing crunch. Newsweek reports -- no lie -- that replicas of Martha Stewart's mansion, built by KB Homes, are coming to Los Angeles:
When Martha Stewart's people first approached KB Home CEO Bruce Karatz last May about building mini-versions of Martha's mansions, he was skeptical. After all, Stewart was still under house arrest for her conviction in the ImClone stock scandal.
"There was a little risk that the public might not forgive her," says Karatz. But Stewart laid out an enticing deal to design Martha manses for the masses, priced between $200,000 and $450,000, that can be tastefully decorated by you-know-who. So Karatz agreed to an experiment: he'd build 650 Martha homes in Cary, N.C., and see how it went. The reaction: 3,800 home buyers wanted in. And Martha sent each of them a hand-signed thank-you note.
If she's going to keep that up, she'd better be ready for writer's cramp. This week, KB will announce plans to build "Marthavilles'' in seven more cities, from Orlando to L.A.
No comments:
Post a Comment