Wednesday, August 23, 2006

Press Release of the Day: Viral "Lost" Edition



The line between real life and the fake one depicted on the TV show "Lost" continues to blur. ABC will be passing out Apollo Bars on Aug. 25, Sept.9 and Sept. 19 at the Santa Monica Pier:

COMING TO A GALAXY NEAR YOU: “APOLLO BAR,” THE CHOCOLATE BAR THAT’S OUT OF THIS WORLD

Free Apollo Bars to Be Distributed for a Limited Time In Select Locations Across the U.S., U.K., Australia And Asia

What once was lost, now is found… Apollo Bar, the scrumptious chocolate bar developed in the 1960s by M. David Benson, has been enjoyed by generations of consumers. For those who’ve yet to taste Mr. Benson’s bars, your opportunity to “discover what’s inside” awaits. Beginning Wednesday, August 23, free Apollo Bars will be distributed while supplies last in select locations throughout the United States, United Kingdom, Australia and Asia. The Apollo Bar is manufactured and distributed by the Apollo Candy Company, a subsidiary of The Hanso Group.

From August 23 through September, the Apollo Candy Company will distribute free Apollo Bars in cities throughout the U.S., including New York, Los Angeles, Washington DC, and Chicago. For a complete list of dates and locations where people can get their free Apollo bar, and for more information on the Apollo Candy Company, please visit our website at www.apollocandy.com.

Of course, the bars are real -- but the Apollo Candy Company isn't. "M. David Benson" is a tribute to ABC's marketing chief, Mike Benson.

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