Today's (Country) Music Alternative?

Could disappointed L.A. country music fans, still bemoaning the loss of 93.9 KZLA, soon have reason to dry those tears off their beers?

The hot rumor swirling around L.A. radio circles the past few weeks -- that Star 98.7 (KYSR-FM) would switch to country -- has gained steam in recent days. Star 98.7 hasn't been a big ratings performer for some time, and perhaps would be a logical choice to make the switch. Clear Channel, which owns the station, could also conceivably switch KBIG (104.3), since that station competes a little too closely with Star and KOST.

Would a flip to country finally silence morning host Jamie White? What would become of L.A.'s legendary Richard Blade, who only recently took over the 7 p.m. to midnight slot on Star?

Stay tuned...