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Thursday, October 5, 2006

Budget Movies Return to Fairfax



Before Laemmle took over the Fairfax Cinemas and turned it into an second-run art house, the theatre had spent several years as a low-rent Cineplex Odeon budget theatre. (Indeed, I remember seeing the Jennifer Love Hewitt classic "Can't Hardly Wait" there.)

After years of trying to class the joint up, Laemmle gave up and closed the triplex down a few weeks ago. Now, Losanjealous reports that the theatre will once again serve the cheap masses, run by Regency:

Yes folks the City’s Most Craptaculous Laemmle® which for years had prided itself on charging old ladies full admission for a movie recently released on DVD, the city’s Laemmle which never got a crack at the first-run offerings before every other Laemmle had a shot, the verysame Laemmle which in early 2005 leaked rain all hell over the head of yours truly during a downpour has apparently finally admitted, “We really are a $3 theatre. Who the hell are we kidding.”

It's about time we get another budget theatre in the area. Los Angeles proper sorely lacks one, especially since the Eagle Rock Plaza cheapie theater shut down around 2001.

Of course, in the rest of the country, a budget theater still means $1 shows. But lucky we live L.A., where it means $3. I'm still game.



Check out a history of the theater here. Originally a single screen built in 1932, the Fairfax was split into three in 1981. Laemmle took over in 2001 after Loews Cineplex filed for bankruptcy.

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