Thursday, November 30, 2006

Guac Squawk



I'm sure you've read or heard the news by now about the woman who's suing Kraft because it turns out the company's guacamole dip contains virtually no avocados:

The guacamole sold by Kraft Foods Inc., one of the bestselling avocado dips in the nation, includes modified food starch, hefty amounts of coconut and soybean oils, and a dose of food coloring. The dip contains precious little avocado, but many customers mistake it for wholly guacamole...

Kraft and other food companies said they weren't deceiving customers by skimping on the avocado. A Kraft spokeswoman said most people understood that guacamole was part of the company's line of flavored dips.

"We think customers understand that it isn't made from avocado," said Claire Regan, Kraft Foods' vice president of corporate affairs. "All of the ingredients are listed on the label for consumers to reference."

Nonetheless, Kraft is relabeling the product, which could not be found during a random check of six Southern California supermarkets this week.

Regan said the company was changing its label to make it clearer that it was selling guacamole-flavored dip. She said she was not familiar with the lawsuit.

Thankfully, we mostly either (a) make our own guacamole (c'mon people, it's easy: Mash some avocados. Add salt, tomato, habanero pepper -- if you like things spicy -- and very important, lime) or (b) buy it at Trader Joe's which -- who knew this was such an anomaly -- actually puts avocado in its guacamole.

What's next? Kraft "Cheese-Flavored" Cheese?

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