K-Fed, Robert Goulet and Ricardo Montalban: A Super Bowl to Remember

Advertising Age has put together a handy roster of who plopped down some serious coin to advertise during this year's Super Bowl. Some new and old advertisers, with spots starring a motley crew of characters: Robert Goulet, Kevin Federline, Ricardo Montalban, Martha Stewart, Janet Reno and David Beckham. But sorry, no chimps this year.

Also, this year's ads will include a surprising number of consumer-generated spots. I guess it's only natural in this YouTube era.

The highlights from AdAge:

Careerbuilder.com: Two spots, in the second and third quarter. "Ads kick off a new campaign called 'It's a jungle out there,' that focuses broadly on things people hate about their jobs. The ads will not feature the Careerbuilder chimps."

Diamond Emerald Nuts: One :30, third quarter. "Robert Goulet stars in the spot."

Frito Lay: One :30, first quarter. "Consumer-generated commercial from winner of the Doritos Crash the Super Bowl Challenge promotion."

General Motors: One :60 corporate spot and a :30 and :60 for Chevrolet. "The :30 spot will be a consumer-generated ad from the winner of the Chevrolet College Big Idea contest. The :60 GM corporate commercial from Deutsch LA, entitled 'Robot,' depicts a robot being banished from an assembly plant by co-workers after dropping a small screw, causing the line to be shut down. The aim is to show how obsessive GM is about quality. Spot will also tout GM's 100,000-mile/five-year powertrain warranty on all 2007 models."

Snapple: One spot, :30, fourth quarter. "First time Super Bowl advertiser, its spot will showcase the metabolism-boosting powers of its Green Tea as it follows a tea-loving pilgrim on his quest for metabolic enlightenment. Will also promote new super premium line of Red, White, Green and Black teas."

Sprint: One spot in second quarter. "A new spot, part of its 'Power Up'campaign, promises 'a certain level of intellectual humor.'"

Taco Bell: At least one spot. "Taco Bell will promote its launch of Carne Asada Steak Grilled Taquitos with a spot where two lions discuss the meat and get a lesson in rolling their R's from voiceover announcer Ricardo Montalban."

NFL: 10-second, first half, United Way; 30-second, NFL Network, fourth quarter; 10-second vote for game's Most Valuable Player, second half; and 30-second consumer-generated idea ad, second half. "Set at the Super Bowl party of Cincinnati Bengal's Chad Johnson, Martha Stewart cooks for other guests that include British soccer star David Beckham, former U.S. attorney general Janet Reno, Triumph the Insult Comic Dog, country music group Rascal Flatts, comic Jimmy Fallon, singer LL Cool J."

Nationwide Insurance: One :30, third quarter. "Takeoff on the domestic troubles of the Britney Spears family, starring estranged husband Kevin Federline portrayed in a dream about being a rap music star."

Now you know. Skip the third quarter potty break, lest you miss K-Fed's big debut as a commercial pitchman.

Meanwhile, stay tuned later this week, as Blogger Toddler unveils his pick for Super Bowl champ.