Retro Friday: RTD Wants You To Ride For Free

A rare ad for Los Angeles public transporation, in the days of RTD (which was eventually replaced in the mid-1990s by the MTA).

The best part of the campaign: RTD's on-time claims. "If We Pick You up More Than 15 Minutes Late, You Ride Free. Period."

Way to aim high, RTD. Nonetheless, I bet they gave out a lot of free rides before someone put a halt to it.