The long-expected rumors were true: Clear Channel's Hot Adult Contemporary station 104.3 KBIG flipped this morning, to the new moniker "104.3MyFM."
Anyone else tired of the "My" reference? MySpace, MyNetworkTV, etc. But hey, we live in narcissistic times, so why not.
The station itself doesn't sound too different -- it mostly strips the disco from KBIG (which, in its most recent retooling, started referring to itself as "The New K-B-I-G" as opposed to "K-Big.")
Also stripped from the station: Morning drive DJ Charlie Tuna, who announced his departure this morning during one final show. (Listen to the transition from Tuna and KBIG to the new "104.3MyFM" here.)
Tuna later wrote on his website:
Clear Channel management has new plans for this dial position at 104.3FM and I’m not part of that plan. What I have been told is that Clear Channel wants to talk to me about the future with them and explore a number of new ideas they are still in the process of developing. As a result, I’m still maintaining my office, key card, parking space and coffee cup that I’ve had the past 7 years at KBIG. I just won’t be on the air at KBIG anymore.
Can't say there's anything new or exciting about the "My104.3" sound; here's a sample of what the station is playing:
1. Daughtry - Home
2. Fergie - Big Girls Don't Cry
3. Beyonce - Irreplaceable
4. Bon Jovi - Livin On A Prayer
5. Rascal Flatts - What Hurts the Most
6. Norah Jones - Don't Know Why
7. Carrie Underwood - Before He Cheats
8. Nickelback - Photograph
9. Kelly Clarkson -Breakaway
10. Justin Timberlake - Sexy Back
One Clear Channel exec said the station is meant to be positioned between its softer AC KOST and its more modern AC KYSR (Star 98.7). Of course, rumors persist that Clear Channel may soon find a new format for Star as well -- such as an Adult Album Alternative sound (like the old FM 101.9 or Channel 103.1) or a harder rock playlist.
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